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Deidre Popovich

Associate Professor, depts.ttu.edu

depts.ttu.edu

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www.emerald.com

About

(Dr./she/her) Assoc Professor of Marketing @TTURawlsCollege @TexasTech. I study consumer psychology ...

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Beats & Topics

business and finance Music and wellness Black stories Insurance Theme Parks Medical Marketing Consumer packaged goods (CPG) Astrology Dating Sleep Banking/Commercial Banking Stock Market Autism Awareness Ahorro

Industries

Higher Education

Published In

Yahoo! News Malaysia The Conversation Yahoo! News Journal Of Business Research MSN Canada Sage Publishing Sfgate Wiley Online Library Chron MSN (US)

Recent Article

Subordinated service environments: how branding can create unintentional service exclusion

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47 total articles published · Associate Professor