Posts in: Tips & Guides

Why Verified Email Addresses Matter for PR Outreach

How unverified journalist email addresses damage your sender reputation, waste campaign resources, and what to do about it.

5 Filters Every PR Professional Should Use When Finding Journalists

Master the five essential journalist database filters that separate strategic PR outreach from spray-and-pray pitching.

How to Build a Media List That Actually Gets Responses

Learn the strategic approach to building targeted media lists that generate journalist responses, from research and filtering to tiering and maintenance.