Posts in: PR Strategy

Why Verified Email Addresses Matter for PR Outreach

How unverified journalist email addresses damage your sender reputation, waste campaign resources, and what to do about it.

Startup PR on a Budget: Getting Press Without an Agency

How startups can earn meaningful press coverage without a PR agency retainer — strategies for building media lists, developing angles, and pitching journalists directly.

The Complete Guide to Cold Pitching Journalists in 2025

Everything you need to know about cold pitching journalists, from research and subject lines to follow-up strategy and tracking results.