Posts in: Media Outreach

5 Filters Every PR Professional Should Use When Finding Journalists

Master the five essential journalist database filters that separate strategic PR outreach from spray-and-pray pitching.

The Complete Guide to Cold Pitching Journalists in 2025

Everything you need to know about cold pitching journalists, from research and subject lines to follow-up strategy and tracking results.

How to Build a Media List That Actually Gets Responses

Learn the strategic approach to building targeted media lists that generate journalist responses, from research and filtering to tiering and maintenance.