Posts in: General

What Journalists Actually Want in a PR Pitch

We analyzed hundreds of journalist interviews, Twitter threads, and survey responses to understand what reporters actually want when they open a PR pitch. The answers...

PR Outreach Trends to Watch in 2026

The PR landscape continues to shift as newsrooms shrink, freelance journalists multiply, and AI tools change how stories are discovered and pitched. Here are the...

How to Find Journalists by Beat: A Step-by-Step Guide

Finding the right journalist for your story starts with understanding beats. A beat is the specific topic area a journalist covers regularly — technology, healthcare,...