PR tips, media outreach strategies, and insights to help you land press coverage.
How unverified journalist email addresses damage your sender reputation, waste campaign resources, and what to do about it.
Master the five essential journalist database filters that separate strategic PR outreach from spray-and-pray pitching.
How startups can earn meaningful press coverage without a PR agency retainer — strategies for building media lists, developing angles, and pitching journalists directly.
Everything you need to know about cold pitching journalists, from research and subject lines to follow-up strategy and tracking results.
Learn the strategic approach to building targeted media lists that generate journalist responses, from research and filtering to tiering and maintenance.